PROSPECTING
For real-estate investors

Most real estate investors think they are in the business of ?transaction engineering? but the trough is that we are in the business of marketing.

After every seminar, more then 70 percent of the attendees fail in their business and one of the reasons is that don?t invest enough time and money and systemize there marketing program. It?s better to be a total idiot abut real estate investing but get many motivated sellers calling you every day, then to be an expert with no one calling. The first investor will eventually learn from trial and error. Finding Motivated Prospects will show you all the new age techniques to get motivated prospects to contact you (phone, web site, email etc?).

Tracking, Tracking and more tracking. Everyone needs to track the leads like:

Prospecting is always the most important part in every real estate investing business and need to be taken seriously. The first part in the correct marketing is setting up a budget and sticking to it. You can start low cost, but you need to be consistent month after month. Many investors will start a direct mail campaign and send only 1 letter to absentee owners or pre-foreclosures and after not getting a great response quit the business all together. This is a recipe for disaster. Most of your deals will come after the THIRD OR FORTH contact.

Your success is directly measured the the amount put in (number of letter, ads, road signs) and the number of first contacts made. Each subsequent number will get smaller. For example if you start by sending out 100 letters, and getting 5 phone calls you might make 1 or 2 deals. On each subsequent level the number gets smaller, and you should attempt to track it and categorize it by the marketing type you use.

Testing is another crucial aspect of marketing. You should always test, and track results. You should have a multitude of marketing programs in place and many will fail, but it only takes a few winners to get you the paydays, after discovering the programs that work, you can just replicate them.

The course deals with using new age methods of marketing such as using web modules to generate leads. Using existing lists to find new prospects is a great way to sell your properties, but it requires some understanding of data mining techniques.

There are also many high-tech sources that are now available, and where not in the past. Many counties have GIS systems available at no cost to the public. When you want to market a property, the very first avenue is to get a list of all the neighbors and notify them, the online GIS systems are perfect for this purpose.

Prospects are not just sellers, but also buyers and lenders. Where can you get lenders to fund your deals? Most states publish databases of professionals with licenses, like mortgage brokers, dentists, realtors etc. The course will show you how to develop a database and how to inexpensively generate a marketing campaign from you database and track your efforts. This section works great with the lender web module, or you can create your own custom build web site to market the lender package and attract money to fund your real-estate deals.

Many of deals are generated from real-estate investor meetings. Does your web site have an area for other investors to sign up for instant notifications when you have a new deal? Do you even have a system for automated marketing to your investors list? If you a wholesaler this is a MUST!

Bridging has also gone high-tech. How do you let birddogs know the status of the deal they have submitted? Can they log into your web site and see if the deal is close to closing? Will they get paid? What if they are submitting a duplicate of a deal you already have in the database? How is that handled?

These are all issues that Technovestor Inc. deals with on a daily basis and is developing procedures and technologies to deal with.