The Creative Investor - Build Buzz with Catchy Introductions

Your objective is to sell houses ... but how do you sell yourself more effectively to attract clients and customers?

Discover the art of introducing yourself in techicholor with a catchy slogan.

At speaking engagements, San Francisco based Literary Agent Jillian Manus often

mentions the importance of slogans.

In one session, she told her audience that she longed to have a catchy slogan attached to her name, but couldn't find anything to rhyme with "Manus."

Then one day she decided to use her first name, Jillian.

The result?

"Make a million with Jillian."

Dan Poynter, a publishing consult, uses his own name to promote his newsletter, Publishing Poynters.

Need more help? Try the tips below

1. Brainstorm a catchy slogan to match your name, product, service or book. Be creative!

Consider these possibilities:

**A rhyme with your first or last name (e.g. "make a million with Jillian") A moniker (a man writing a romance book might be the "red hot lover."

**A funny take on what your company does
(e.g. "ghostbusters" for parapsychologists").

Marisa D'Vari, author of the forthcoming book, Building Buzz