PARSIPPANY, NJ -- Coldwell Banker(R) Suggests Four Essential Questions Every Home Seller Should Ask Before Selecting a Real Estate Sales Associate Selecting a real estate sales associate to assist in the largest financial transaction a person will likely ever make can be a daunting process. In a competitive environment among real estate companies, and amid a very active marketplace, it can be extremely confusing for a consumer to know where to begin.
According to Coldwell Banker Real Estate Corporation, a good place to start is by opening a dialogue with each potential real estate professional. While chemistry between the real estate professional and the consumer is important, it is not the only variable to consider. The history of the company, a sales associate's success rate and the vibrancy of the local market will have a significant impact on the decision-making process.
"Today's real estate industry is very competitive and includes several different models, from full service down to limited service," says Jim Gillespie, president and CEO, Coldwell Banker Real Estate Corporation. "The consumer needs to ask the right questions in order to engage in a healthy and informative conversation with potential sales associates."
The Coldwell Banker(R) organization recommends opening any dialogue with a potential real estate professional with the following questions and guidelines on what information to look for in the responses.
-- What percent of your company's listings have sold in the last 12
months? Ideally a home seller will want to work with a sales associate
who has a high percentage of completed transactions within the local
market. While this number will vary depending upon how active the
local real estate market is, a higher percentage is preferable.
-- What was the average amount of time it took to sell those listings?
Comparing marketing times between real estate companies will provide
the consumer with an indication of how well that company and sales
associate market homes.
-- What was the average sales price? Look for a figure that is close to
what you would like to receive for your home.
-- What was your company's list-price to sale-price ratio? Significant
differences between original listing prices and ultimate sale prices
can be an indication that the list prices quoted at the outset were
unrealistic.
About Coldwell Banker(R)
Since 1906, the Coldwell Banker(R) organization has been a premier provider of full-service real estate. In 2005, Franchise Times magazine's prestigious Top 200 issue ranked the Coldwell Banker System number one in real estate and number nine among all franchisors. The Coldwell Banker System has approximately 4,000 residential and commercial real estate offices and 126,400 Sales Associates in 30 countries and territories. The Coldwell Banker System is a leader in the industry in residential real estate, and in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International(R) division. It is a pioneer in consumer services with its Coldwell Banker Concierge(R) Service Program and award-winning Web site, http://www.coldwellbanker.com/ . Coldwell Banker Mortgage is one of the largest telephone/web based lenders in the country and the Coldwell Banker Commercial(R) network is an industry leader in providing commercial real estate solutions that serve the needs of tenants, landlords, sellers and buyers in the leasing, acquisition, disposition and management of all property types. Coldwell Banker Real Estate Corporation is a subsidiary of Cendant Corporation (NYSE:CD). Coldwell Banker(R) is a registered trademark licensed to Coldwell Banker Real Estate Corporation. Each office is independently owned and operated except for offices owned and operated by NRT Incorporated.
Source: Coldwell Banker Real Estate Corporation
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CONTACT: David Siroty, +1-973-496-7199, david.siroty@cendant.com, for
Coldwell Banker Real Estate Corporation
Web site: http://www.coldwellbanker.com/
About This Release
If you have any questions regarding information in this press release, please contact the organization listed in the press release. Issuers of press releases and not TCI are solely responsible for the accuracy of the content.
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