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The Key to the Real Estate Investing Vault
| | Tuesday, August 02, 2005 @ 09:17 AM EDT
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Contributed by: Jason Van Orden
Jason Van Orden Properties
Read more archived articles about Marketing
Why do so many people struggle to get going in real estate investing? Many creative real estate investors get burned out because investing just eats up their time and energy. It drains them to be constantly making cold calls, driving neighborhoods and knocking doors. They cling to every little lead that comes along, whether it is a motivated seller or not.
I imagine you are attracted to real estate investing to enjoy success. You want to be in control of your time and your income. So what is the secret?
A Continuous Stream of Motivated Sellers Who Contact You
To make money in real estate investing you have to close deals. To close deals you need to find deals. Creative real estate investing deals come from finding motivated sellers with a problem that you can solve.
There are two ways to find motivated sellers, you can chase after them or you can get them to come to you. Which do you prefer?
If you fill the pipeline with a stream of motivated sellers who CALL YOU, then you will not have a problem closing real estate investing deals on a regular basis. Let me outline the benefits to having the motivated sellers contact you.
1. The Motivated Seller Will Have an Open Mind Making Your Job Easier
When you go to the store and a salesperson approaches you, what is your response? Usually you put up a wall and try to get rid of them, right? No one likes a sales pitch. (Well, except for me because I am looking to learn from it, but I am a geek like that.) But when you go looking for something your mind is open. The motivated sellers you work with are the same. If they come to you, they will be predisposed to do business.
2. Negotiations on Your real estate investing Deals Will be Easier
When a motivated seller comes to you first, you are in a stronger negotiating position.
Also, if you are producing a regular stream of leads you can pick and choose your real estate investing deals. You won’t desperately cling to each lead. When you are in a position to say “no” and walk away with confidence, you will have the upper hand in negotiations.
3. You Will Save Loads of Time and Energy
Talking to a seller who is not really motivated is draining! You have probably experienced this a time or two or even a hundred. It is like pulling teeth to get the information you need and it usually leads nowhere but to discouragement.
When the sellers come to you, they already have a certain degree of motivation. You automatically weed out the time-wasters in your marketing.
To ultimately succeed in creative real estate investing without burning out, you need to get the motivated sellers to come to you on a consistent basis. This is done using marketing campaigns that are response-driven.
When I realized this, creative real estate investing became more enjoyable. My job got tons easier. It was exciting to try different marketing campaigns and to watch the motivated seller leads come in. This one little change in your real estate investing mindset can make all the difference in your success.
Note: Jason Van Orden was President of the Salt Lake Real Estate Investors Association. He also teaches investors marketing systems to find more deals and make more money with a minimum investment of their time and money.
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