Build Buzz with Catchy Introductions
| | Monday, May 17, 2004 @ 08:00 AM EDT
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Contributed by: marisa d'vari
marisa d'vari Properties
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Your objective is to sell houses ... but how do you sell yourself more effectively to attract clients and customers?
Discover the art of introducing yourself in techicholor with a catchy slogan.
At speaking engagements, San Francisco based Literary Agent Jillian Manus often
mentions the importance of slogans.
In one session, she told her audience that she longed to have a catchy slogan attached to her name, but couldn't find anything to rhyme with "Manus."
Then one day she decided to use her first name, Jillian.
The result?
"Make a million with Jillian."
Dan Poynter, a publishing consult, uses his own name to promote his newsletter, Publishing Poynters.
Need more help? Try the tips below
1. Brainstorm a catchy slogan to match your name, product, service or book. Be creative!
Consider these possibilities:
**A rhyme with your first or last name (e.g. "make a million with Jillian") A moniker (a man writing a romance book might be the "red hot lover."
**A funny take on what your company does
(e.g. "ghostbusters" for parapsychologists").
Note: Marisa D'Vari, author of the forthcoming book, Building Buzz
Word Cloud:
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**a yourself million build "make more name, buzz sell publishing with slogan introductions name
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