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Website Marketing
| | Monday, April 05, 2004 @ 08:00 AM EDT
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Contributed by: Jason Bradley
Jason Bradley Properties
Read more archived articles about Marketing
For those wondering whether or not a website is worth the cost and effort to implement into your Marketing program...the answer is YES !! The real question here is: Why wouldn't you use a website to generate leads for you?
- It costs too much!!
I paid a one time fee under $30 for one year of hosting, used the free website builder to make my site, took me 20 minutes, I think a domain name goes for about 10 bucks, so if you shop
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around you can set it up for about $40. So it isn't expensive and you don't need anything too fancy. Keep it simple and SHOP around.
- Just How effective can it be?
I ran a one week newspaper ad in my local paper to build a buyers list when I was preparing to jump into wholesaling. My ad went something like this "Handyman Specials! I have the best deals in town, 555-5555, www. my website .com" The first day it ran, on a Sunday, I had 12 leads. Then the next 6 days I recieved any where from 4 to 8 a day!! This is from my website, I had maybe 1 or 2 a day contact me by phone. The point is I had about 45 leads in one week, from my website alone. How effective does that sound to you?
- What are some advantages to having a website?
Well for me it "broke the ice" for me. When I followed up with my leads, I knew a little bit about the person, and it gave me a sense of confidence as to what to say to them.
Many people would rather fill out their information online, for some reason, rather than discuss it over the phone, helps them get over any nervousness they may have..
They can read about you on your website, and you get to read a little about them, this is what I mean about "breaking the ice".
You get to know what they're looking for, what they're looking to do.
If you're just starting out and your home phone is also your business phone, well a website can eliminate a lot of unexpected calls at inconvenient times, and then you can follow up with them at your convenience.
And the best part is you get ALL their contact information
I have 3 websites that I personally use:
www.jaxinvestor.com
www.jaxsellnow.com
www.tiredlandlord.net
A website is just a great way to generate leads... even while you sleep!! Good Luck !!
JB
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