There Should Always Be A Reason To Respond!
| | Monday, February 16, 2009 @ 06:07 AM EST
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Contributed by: Jason Hanson
Jason Hanson Properties
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I graduated from college with a degree in marketing. Anyone who has gone to college and has become an entrepreneur knows that college doesn't teach you squat. College only teaches you how to work for someone else. I bet that the majority of my marketing professors had never run a business in their lives…..all they did was teach a bunch of theory from a text book (and theory is B.S).
Now, I'm not saying college is bad. In fact, I think everyone should go to college for the social aspect. Go to college to have fun. You won't learn anything practical that will help you in the real world business wise, but you'll have fun and you never know who you're going to meet.
Anyways, my whole point is that from four years of marketing classes I didn't learn a thing about "real" marketing. Everything I learned about real world marketing was from reading books and having mentors. The "real" type of marketing that every investor should be doing is direct response marketing. This means that you should be able to track your results and that every marketing piece you send out should give your prospects a reason to respond. If you don't give people a reason to respond, you're throwing your money away and you are not being a smart marketer.
Okay, so you probably want to know what reasons I give people to respond, right? My favorite thing to offer people is the FREE Special Report. Every postcard that I send out and every letter that I mail offers a FREE Special Report. Two of the reports that I offer most often are "The 5 Little Known Ways To Eliminating Tenants Hassles Forever" (obviously targeting tired landlords) and "How to Sell Your House In 11 Days, No Matter Your Current Financial Situation" (sent to free and clear lists and expired listings).
On the same postcard or letter I often give another reason to respond such as a "FREE 11 minute property evaluation" or a "FREE consultation". DO NOT, I repeat do not send out any more direct mail or do any type of marketing that does not offer a good reason for people to respond to your marketing.
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