How To Create The Ultimate Deal Closing Kit
| | Monday, October 06, 2008 @ 10:25 AM EDT
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Contributed by: Jason Hanson
Jason Hanson Properties
Read more archived articles about Buying
In order to be successful in this business you need to stand out and differentiate yourself from your competition. You need to position yourself as an expert and as a prime time real estate investor, not just some average investor who buys a house here and there.
You need to create some type of ‘kit” to convince sellers you are the person they should be selling their house to. The ultimate deal closing kit that I created blows my competition out of the water and allows me to close 89% of appointments that I set with sellers.
Here is what is contained in my Ultimate Deal Closing Kit:
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1. Introduction letter-This letter introduces me and my company. It also lists the many benefits of working with us. These benefits include; we will buy the house “as-is”, we don’t charge any fees or commissions, we can close on the date of their choice, they won’t have to worry about making double mortgage payments anymore, we take care of all of the paperwork, we will purchase the house in a quick and easy manner, etc.
2. Coupon #1-This is a coupon for a free luxurious night out courtesy of my company. This coupon is redeemable at closing.
3. Coupon #2- This is a coupon for another type of luxury service redeemable at closing.
4. Testimonials-These are testimonials from previous clients who “raved” about how I purchased their house and what an easy experience it was. If you don’t have any testimonials yet, obviously don’t include this in your kit. However, as soon as you get some testimonials include them in the kit, because they are very powerful.
5. Why To Work With Me Form- This document explains how my company is different from the average real estate investor and why the seller should work with me.
6. Special Report #1- The five steps to eliminating tenant hassles forever (only used when dealing with landlords-my favorite niche to get rich!)
7. Special Report #2- The five biggest mistakes you can make when selling your house to a real estate investor and how to avoid them.
8. Cost To Sell Worksheet- Used to show the seller how much it will cost to sell their house the “traditional” way and why working with me is the best solution.
9. Newspaper Clippings- Clippings from the local newspaper showing the distress of the local housing market.
10. Business Cards- I include several business cards in my kit. I put in multiple cards so the seller can refer me to others.
The kit is used in one of two ways.
1. When you get a call from a seller who lives in another state, or who you will not be able to meet with for several days, you will mail them the kit in a priority flat rate envelope.
2. When you set up a meeting with a seller the next day, you will assemble the kit in a folder and present the kit in person.
Since priority mail is not cheap, make sure you are thoroughly screening the sellers, so you know that it’s worth your time to mail the kit.
Now go out and create your kit, because when a seller is deciding who to work with, are they going to choose the person who just showed up at their house or the person who showed up with the impressive kit?
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