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10 Suggestions that Will Help Sell Your Rreal Estate
| | Monday, May 21, 2007 @ 11:23 PM EDT
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Contributed by: Greg Staker
Greg Staker Properties
Read more archived articles about Selling
1. Lights, camera, action. Have your Realtor take quality pictures of your Florida home, that are then used online and in paper advertising. This will assist in capturing and drawing attention to your home or property over the competitors. The more potential buyers viewing your home increases the chance of selling your real estate near or at your asking price.
2. Always have bread on the shelf. When a buyer wants it, they want it now. If you are looking to buy a loaf of bread and your favorite neighborhood store is closed or out of stock, you will very likely head down the street to the competition to pick up the bread. Your Florida property should always be available for qualified buyers to see during normal business hours. Ask about having a secure lockbox placed on your home so that it is always available when a buyer wants in.
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3. If these walls could talk. Make sure that your home is communicating with every buyer that drives by. Brochure boxes should be kept full with flyers that provide just enough information to entice a buyer to call. Real estate companies that are up on the best marketing techniques usually use automated phone services that allow customers to call a number on their real estate signs to hear all about the features and amenities that their listed homes offer.
4. Make them an offer they can't refuse. A seller can go a long way to insure their home will sell by offering prospective buyers a reason to buy. Have mortgage information available to show the interested buyer interest rate and payment information specific to your home. Offer a home warranty to help ease buyers fears of future problems. If feasible, offer to contribute to the purchasers closing costs with a full price offer. Give the buyer a reason to purchase your home over your neighbors.
5. Try walking into the closet. If you are going to advertise that your home is spacious, plenty of room or offers storage areas, make sure when the buyers stop by, they are able to see this for themselves. Are the closets bursting at the hinges? Is the garage too full to park a matchbox car? Do you own enough furniture to accommodate several families? Now is the time to part with that most cherished item that you have not seen in years and quite frankly forgot you owned. Have a garage sale or donate items to charity. Make the home “roomy” and buyers will drool in envy at all the space available to store their treasured items.
6. You only get one first impression. Make sure the grass is cut and trimmed. Clean the roof and gutters. Wash the front door. Clean the carpets. Replace missing and broken electrical plates and light switched. Clean the air filter. Patch the hole in the wall. Little elbow grease items can mean bigger profits if you address them at the beginning.
7. Get into the mood. When you know a buyer is going to view your home, set the mood. Turn on all lights and open all drapes and curtains. Low volume playing music in the background is known to relax people, have your stereo on a softer music station. A lighter and brighter home is spacious looking. Air fresheners can be used. While the buyer is there, give them room. Excuse yourself and step out while the Realtor does their job.
8. Leave hoop jumping to the circus animals. People hate to jump through hoops. The more obstacles that are placed in front of a buyer the less likely they will be buying your home. Extreme closing dates, the inability to obtain immediate possession. Allowing only certain types of financing and other stipulations will limit the offers you receive. Try and lessen the amount of contingencies you ask of your buyers.
9. Feedback. So you have had 100 people visit your home over the last few weeks and still no offers? Your realtor should provide you with feedback from the buyers or the buyer’s realtor. If the same feedback is given by many of the buyers, see if you and your Realtor can correct or resolve this issue(s). A lot can be learned from those who did not buy.
10. Hire a professional. Make sure that the Realtor you have hired is the man/woman for the job. Ask to see references. Have them provide a marketing plan. Visit their company and personal websites. Spending time interviewing Realtors should help decrease the chances that a sign will be placed in your yard never seeing them again and increase the chance your home will sell for the highest possible price in the best time frame.
Note: Greg Staker is a Broker Manager with Watson Realty Corp. in Central Florida. You can visit my site at www.gregstaker.com, e-mail me or call 407-681-4432.
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