The #1
Real Estate Investing
Community

Sat, Jul 05, 2008 
TCI Shopping
Featured TCI Properties
3/1 CB - Great deal!
Jacksonville, FL
Price: $88,000
FMV: $105,000
Topics 'N Comments
Forum Topics
* Finding / Selling Wholesale Deals On The Internet
* Foreclosure- Practical Tips For Property Transfer
* Does Anyone Know How To Implement A "check In The Mail" Campaign?
* Foreclosures MD Junior Liens
* Difference Between Hard Money Vs. Private Money?
* InstantRealEstateSolutions.com Is A SCAM?
* A List Of Questions Every Multi-unit Buyer Should Ask...!
* Quick Flips OK'd By FHA
* How To Break Up Profits The Right Way On A Flip?
* REO Tapes

Comments
* Sorry, but your...
* Ed, you lost me when...
* Sources are: NAR, 50...
* "Buying real estate...
* Try http://www.Red...
* We work just the...
* My response to the...
* I think this is the...
* I have people offer ...
* " . . often visited...
Contact Us
703-778-5755
Login Problems?
Sales
Support
Feedback
Recommend Us
History and Purpose of TCI


Advertise on our site
Advertising Login
Sell Your Product Here!
Official PayPal Seal
Send this to:                            

What's in a Name?

Wednesday, June 28, 2006 @ 11:53 AM EDT Printer Friendly Page  Printer Friendly Page
Send this Story to a Friend  Send this Story to a Friend

Contributed by: Rachel Young

Rachel Young Properties

Read more archived articles about Marketing

Walking out to the mailbox has certainly become an arduous chore. You know what you’re going to see when you get there. There are the standard bills, the unexpected bills, and the bills that you’ve paid already but the bill company is sending you a late notice incase you’ve paid but they haven’t received it yet. Then there’s my favorite...

I’m sure you’ve seen it a million times before: Dear Homeowner, Dear Sir, Dear Madam, aka Dear We-Don’t-Know-Who-You-Are. Most of the times, you automatically classify it as junk mail and, if you’re like me, trash it before it even gets opened.

However, every once in a while, you receive a letter from someone and the envelope has your name on it. You open it and prepare to read it, glad to hear from whoever has written you. How many times has that letter turned out to be a solicitation just like the ones you trashed, but you opened it anyway because it was addressed specifically to you?
 
Advertisement
I fall for it every time. I’m a sucker for anything with my name on it. I’m not the only one! I’ve gotten a significantly higher response rate on my mailings to homeowners looking to sell their houses by:

• Addressing the envelope to them personally (Sally Smith).

• Inserting their name in the salutation (Dear Sally).

• Using the homeowner’s name in the body of the letter 3 times. (You know, Sally... Isn’t that right, Sally...? Sally, have you heard about...)

By keeping your direct mail letter as personal as possible, you stand a much higher chance of getting your mail read and responded to just by including the name of the recipient in the letter sent. And after all, isn’t that the purpose of a direct mail campaign...to get the recipient to respond?

Make the most of your marketing dollars by personalizing your direct mail. Keep your mail personalized and out of the garbage by using the homeowner’s name. It’s true what they say, “One man’s trash IS another man’s treasure”.




Note: Rachel Young is the owner of Big Cheese Marketing and specializes in real estate marketing for investors. She is a member of the Gwinnett Chamber of Commerce in Georgia, Toastmasters, the American Marketing Association, and the Better Business Bureau. Learn more about her at www.bigcheesemarketing.com.


Word Cloud:
notice what's campaign...to unexpected anything even there’s (dear received turned receive ones /> make you? written you’ve opened homeowner, letter trash /> however, most chore. and, with much treasure”. true opened. while, responded million haven’t they one! sending company sucker know, arduous going i’ve classify man’s respond? personalizing bills fall standard after stand someone already sure walking read smith). solicitation open many become (sally then another homeowners inserting significantly mail. it’s including homeowner’s addressing once only times name before favorite... using sent. sir, keep heard because junk there say, body sally). sell seen anyway envelope personalized sally... hear dear name. purpose /> i’m automatically bills, /> by dollars just know sally, salutation response gets garbage right, every isn’t keeping mail about...) all, time. houses paid mailbox them sally...? (you late times. what we-don’t-know-who-you-are. addressed “one prepare like rate gotten incase bill higher whoever chance marketing when times, there. trashed, glad mailings you. recipient personally name? yet. you’re looking certainly getting possible, madam, specifically direct before: have personal

 
Username or Email

Password

Remember Me:

Join 227,935 other
members FREE!
· More about Marketing
· Other articles by Rachel


Most read story about Marketing:
Screening Motivated Sellers

Average Score: 1.5
Votes: 6


Please take a second and vote for this article:

Bad
Regular
Good
Very Good
Excellent



Printer Friendly Page  Printer Friendly Page

Send this Story to a Friend  Send this Story to a Friend
"" | Login/Create an Account | 0 Comments
Threshold
These comments are owned by the posters. We aren't responsible for their content nor endorse them.

TCI Comment section - where you are the moderator!

If you see an offensive post or advertisement, please use the "As Is" drop down menu to choose a topic rank, then click Moderate at the bottom. This in turn will allow registered users to view only the topics that are most relevant to the article and get rid of the advertisement spam and junk.
Home | Articles | Article Archive | Article Submission | Calendar | Chat | Channel Partners | Freebies | FAQ | Feedback | Forums | Lender Finder | Members List | Real Estate Clubs | Recommend Us | Reviews | Search | Services | TCI University | Shop | Surveys | Properties | Web Links

The Creative Investor web site was created for Landlords, Property Managers and Real Estate Investing community.
Through using our forums, investors will be able to talk about finance, no down payment purchases, debt payoff, purchase strategies and current real estate news.
Privacy Agreement and Terms of Use. All logos and trademarks in this site are property of their respective owner.
The comments are property of their posters, all the rest 2002 by PropBot.com L.L.C.